It’s common to see pre-checked newsletter sign ups (bad) but I must admit, this is a first for me – being made to sign up for the company’s newsletter in order to continue to checkout and purchase my items!
Also ironic that the checkout is named ‘Instant checkout’. Not so “instant” if you don’t sign up for the newsletter.
Creative wording continues when we reach the T&Cs….
Overall this was such as shame as their lovely customer service department called the next day and they couldn’t have been more helpful. So disappointing that their website is letting them down.
On the plus side this has reminded me of the amazing Google video recreating online checkout in real life.
A recent (very well researched) article for Next City explores the design decisions and testing behind the New York Subway system ticket machines and how they still stand today 15 years later.
See the full article ‘A Germaphobe’s Guide to Buying a Metrocard‘
Disney have recently introduced RFID tag bracelets called MagicBands into their parks and hotels to improve the customer experience (and obviously gain a wealth of data about their customers location and behaviour).
There’s an incredible moment of satisfaction in using your magic band for the following reasons:
- It’s a wearable – it’s novel, it’s cool, you feel like have magic powers
- You feel privileged – only those staying in Disney hotels and those willing to pay for a magic band are in your elite group.
- The suspense – when the reader is checking your band, you see the Mickey circle spin and there’s always that moment of doubt that crosses your mind that you’ve made a mistake, it’s not your time to ride Big thunder mountain! Then it turns green and you feel marvelously triumphant!
Watch this video for a very long (but detailed) demo of most the things you can do with a Magicband.
Photo thanks to: http://allthingsd.com