Hello, I’m Joanne a User Experience Designer working in Newcastle up in the North East of England.

For over 10 years I’ve been a UX Designer working at two top agencies within the region (and indeed the world). I love all aspects of User Experience but i’m particularly passionate about user research (as there’s never a dull moment when it comes to people’s behaviour) and designing services and products which put customers’ needs at their heart.


Being clueless on what I wanted to be when I grew up, I decided in late 2002 to start my degree in Internet Information Systems, at the University of Sunderland. Having always been a bit nerdy and teaching myself HTML, it was a great introduction into the possibilities of a career in geekiness.  In 2005 I went on to complete a MSc in Multimedia Systems where the course was much more focused on designing real world solutions involving research methods, usability, interaction design and the psychology behind our designs.


At the start of 2007 after completing my MSc, I was offered a placement as a Research Assistance at the University of Sunderland. There I published my research findings into the use of photography as a research tool suitable for children whilst working on a large inter-university project across Europe using RFID tag technology and gamification to educate children around bullying.

A few months later I happened across a job advertisement for a User Experience (UX) Designer which sounded like my dream job. I promptly applied and worked at TH_NK for 2 years where I worked with a variety of large clients including research projects for the NHS and T-Mobile and lead the interaction design and usability testing of the new TV Licensing website for the BBC.

In 2009 I joined Orange Bus as a UX Designer (brought together through the power of Twitter) to introduce UX into the business. Today I am the UX Director at Orange Bus where user experience is now at the center of every project we do and we have grown from a UX Team of one, to a UX team of 10 (and counting).  The range of clients and projects over the last 6 years has been phenomenal, including Barbour, Joules, CAPITA Teachers’ Pensions, HMRC, Philips, Pearson, NHS, Sage and Aston Martin.