Disney on building brand loyalty

How can you create a truly unique experience in which each customer feels special – before, during, and after their experience?

To help create and nurture relationships your understanding of the customer must extend far beyond the boundaries of traditional service criteria. Organizations must show that they truly understand what their customers care about holistically. Some questions organizations can consider are:

• What are you currently doing to make your customers feel uniquely valued and special?

• What do your customers want that will keep them coming back? 

• How are you continually differentiating yourself from competitors to make customers want to choose you again and again? 

• What story are your customers telling about your organization? Is that the story you want told?

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