Checkout fail: making your customer sign up to your newsletter

It’s common to see pre-checked newsletter sign ups (bad) but I must admit, this is a first for me – being made to sign up for the company’s newsletter in order to continue to checkout and purchase my items!

Mandatory newsletter

Also ironic that the checkout is named ‘Instant checkout’. Not so “instant” if you don’t sign up for the newsletter.

Creative wording continues when we reach the T&Cs….


Overall this was such as shame as their lovely customer service department called the next day and they couldn’t have been more helpful. So disappointing that their website is letting them down.

On the plus side this has reminded me of the amazing Google video recreating online checkout in real life.

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