Disney have recently introduced RFID tag bracelets called MagicBands into their parks and hotels to improve the customer experience (and obviously gain a wealth of data about their customers location and behaviour).
There’s an incredible moment of satisfaction in using your magic band for the following reasons:
- It’s a wearable – it’s novel, it’s cool, you feel like have magic powers
- You feel privileged – only those staying in Disney hotels and those willing to pay for a magic band are in your elite group.
- The suspense – when the reader is checking your band, you see the Mickey circle spin and there’s always that moment of doubt that crosses your mind that you’ve made a mistake, it’s not your time to ride Big thunder mountain! Then it turns green and you feel marvelously triumphant!
Watch this video for a very long (but detailed) demo of most the things you can do with a Magicband.
Photo thanks to: http://allthingsd.com