UX Gold: That moment your Disney MagicBand turns green

Disney have recently introduced RFID tag bracelets called MagicBands into their parks and hotels to improve the customer experience (and obviously gain a wealth of data about their customers location and behaviour).

There’s an incredible moment of satisfaction in using your magic band for the following reasons:

  1. It’s a wearable – it’s novel, it’s cool, you feel like have magic powers
  2. You feel privileged – only those staying in Disney hotels and those willing to pay for a magic band are in your elite group.
  3. The suspense – when the reader is checking your band, you see the Mickey circle spin and there’s always that moment of doubt that crosses your mind that you’ve made a mistake, it’s not your time to ride Big thunder mountain! Then it turns green and you feel marvelously triumphant!

Demo video

Watch this video for a very long (but detailed) demo of most the things you can do with a Magicband.

Photo thanks to: http://allthingsd.com

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